Fendi is probably the best known and more celebrated furrier in fashion. The House of Fendi was born in 1925 in Rome, but thanks to the charismatic figure of its Creative Director, Karl Lagerfeld, which has been in the head of the House since 1965, Fendi has enjoyed its greatest success.
Sometimes elegant and sophisticated, others funky and irreverent, the personality of Karl is printed in each Fendi collection. But we can truly say that the brand has reached its glory mostly due to its accessories, although it is the fur that gives the house the highest attention and respect. Fendi is part of LVMH, the biggest fashion conglomerate in the world, and at the end of day they need to be profitable. But let's not dwell in the reality of the market and let's dream furry dreams! Fendi showcases high class fur pieces with a great quality... and price!
I found this video of Fendi History on its website and I fell in love. Have a look if you want to know more: